Fenxy

Before the Internet you have to imagine that being a celebrity wasn't easy because you have to maintain an image, but without an easy way to reach all your fans how was it really possible? Now with blogs and YouTube celebs don't have to wait on their publicists to get the world out to the media because they can interact with them anytime they want and however they want. However, you don't really see or hear of too many celebrities doing this and if they are you don't really see them doing it very well.

However, one person that definitely has her ear to the ground and has this thing down pat is Miley Cyrus. She has a YouTube show with her friend called the Miley and Mandy show and although I've heard about it I didn't pay much attention to it until I came across a dance video challenge.

John Chu, the director of Step Up 2 The Streets, issued an online dance challenge to Miley and Mandy and although the two demographics seem completely separated they pulled off the greatest YouTube collabo project I have seen yet. After the first challenge, both parties "stepped" it up and you can't even count how many celebs step in with cameos for both groups.

It's nothing but fun and gets fans of both groups involved and increases the awareness of everyone involved. A win win win situation for them, especially Miley who is showing her ability to read and understand what her core audience wants. You would think that Hollywood veterans with 10+ years of experience could do a better job than a 15 year old, but it doesn't look like it. Hopefully these aren't her best years and she doesn't start to get Britney publicity when she gets older.

Challenge 1

Challenge 2